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Betfred unlocks a 47% AP efficiency improvement with AI powered by Proactis

Betfred, the trusted and respected global brand in the betting and gaming industry, has achieved a 47% improvement in Accounts Payable (AP) efficiency by adopting the AI Accelerator enhancement for the Proactis Invoice Capture solution. The result follows a successful two-week trial that demonstrated substantial performance gains and reaffirmed Betfred’s commitment to continuous improvement through innovation. 

A long-standing Proactis customer of more than 13 years, Betfred initially implemented the Proactis Purchase-to-Pay (P2P) solution to bring control, compliance, and automation to its procurement processes, seamlessly integrating it with Unit4 Financials by Coda. The success of that deployment led to the adoption of Proactis Invoice Capture to manage over 40,000 invoices per year, reducing manual processing and enhancing supplier efficiency.

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Proactis took an Initiative-driven approach in engaging Betfred about unlocking additional value through AI, introducing the latest AI Accelerator technology to optimise data accuracy and processing speed. The two-week trial showcased a significant uplift in performance, underscoring the tangible benefits of continuous innovation for longstanding customers.

“Proactis proactively approached us about the new AI capabilities for Invoice Capture,” said June Manock, Head of Control at Betfred. “We were delighted by the leap in performance evidenced by the trial, and this, alongside the benefits we continue to realise with Purchase-to-Pay and Invoice Capture, integrated with our Unit4 Financials by Coda solution, ensures we continue to realise the benefits of our long-term partnerships".

Ilija Ugrinic, Director of Product Strategy and Innovation at Proactis added “Betfred’s adoption further reinforces our commitment to driving continuous performance improvement through innovation, best practice, and intelligent automation.” 

This success further highlights the value of collaboration between technology partners and customers, and the innovation that Proactis continues to deliver across its Source-to-Pay platform. 

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